Stirling Square Capital Partners (“Stirling Square”), a leading pan-European mid-market private equity firm, today announces the acquisition of Assistansbolaget Försäkring Sverige AB (“Assistansbolaget” or “the Company”).
Assistansbolaget is the leading B2C Roadside Assistance (“RSA”) provider in Sweden. The company contracts directly with over 350,000 customers in an annual subscription-fee model to provide drivers with RSA services across Europe. It is the technology- and data-driven innovator operating in a stable and mature industry.
Since its founding in 2015, Assistansbolaget has established itself as the clear market leader in the B2C RSA segment in Sweden. Its unique capabilities include a single integrated digital platform, fully automated claims handling, an asset-light operating model, and a lean entrepreneurial organisation.
Henrik Lif of Stirling Square commented: “We are delighted to partner with the Assistansbolaget team. Since the business’ founding in 2015, they have demonstrated their ability to disrupt an entrenched and slow-moving industry with new and innovative ways of working. We look forward to ushering the business into its next chapter.”
Lukas Fryklund, founder and CEO of Assistansbolaget added: “Partnering with Stirling Square is a key milestone for the company. Their investment is recognition of the success we have achieved to date. I look forward to working with the Stirling Square team as we continue to innovate our products, services and technological solutions to drive the industry forward.”
The transaction represents the third platform investment in Stirling Square’s Fourth Fund.